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ELECTRONIC RESERVES

Digital Marketing Management, Second Edition: A Handbook for the Current (or Future) CEO

• Author
• Zahay
• Debra

• Subjects
• Internet marketing
• Digital marketing
• Business conditions
• Electronic commerce
• Economic conditions

This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand your company and your brand. The...

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

• Author
• Scott
• David Meerman

• Subjects
• Internet marketing
• Digital marketing
• Business conditions
• Sales
• Electronic commerce
• Personal selling
• Economic conditions
• Marketing
• Internet
• Social networks

The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New...